It's fascinating to note, as highlighted by Social Media Today, that 30% of millennial diners tend to steer clear of restaurants that have a limited presence on Instagram. This reflects the significant influence Instagram has on consumer choices. In light of this, your business's Instagram profile is as crucial as your website.
Think of your Instagram bio as a charming introduction to your restaurant, akin to a LinkedIn bio but with a creative twist. Since Instagram is a visual platform, your bio doesn't need to be overly descriptive – your images will eloquently speak for themselves. A fine example to emulate is The Meatball Shop’s bio (@meatballers): “Serving up responsibly & locally sourced comfort food with a healthful twist. NYC est. 2010”. It’s succinct yet informative, offering a glimpse into their ethos.
When setting up your Instagram, it's essential to choose the business account option over creator or personal accounts. This choice opens up access to valuable analytics and data, the ability to run ad campaigns, and more direct contact options with your audience.
A consistent aesthetic on your account also plays a significant role. A cohesive and visually appealing profile encourages visitors to linger and explore your content. Begin by defining your theme, drawing inspiration from other Instagram accounts if needed. Think about what you'll be photographing and the color schemes that would complement your content. Once you've decided on your aesthetic, establish a consistent editing process for your posts. Consider using an Instagram grid planning app like Planoly, Later, or PREVIEW to ensure that your posts harmoniously align with each other. This thoughtful approach to your Instagram presence can significantly enhance your restaurant's appeal to followers and potential customers.