Creating a Facebook page for your business is a wonderful idea, especially if you're aiming to connect with a slightly more mature audience. Facebook can be a valuable tool for your restaurant, and the good news is, it's generally less demanding than Instagram. You don't need to post as frequently or focus intensely on aesthetics.
Just like with Instagram, it's crucial to set up your Facebook page as a "Local Business or Place" rather than a personal account. This allows you to add essential details like your location, contact information, and website link, which are often what users seek when they visit your page. Unlike Instagram, where the visual aspect is key, Facebook users typically look for practical information.
Including an online ordering link on your page can be very helpful for customers. Also, regularly announcing specials and promotions, and showcasing a professional cover photo, will add credibility to your Facebook page and make it easier for users to find what they need.
It's a good idea to update your Facebook page weekly. Engaging with your community is also beneficial. Consider joining Facebook groups with similar restaurants in your area. This can keep you informed about the latest trends and help you feel connected to the local restaurant scene. Such steps can make your Facebook page not only a source of information for your customers but also a platform where you can actively engage with and learn from your community.